What is productrue?
A modular product management platform built for UK SMBs. Start simple, add what you need.
Who is it for?
productrue is built for businesses that need to manage products professionally.
Manufacturers
Manage product data from creation to distribution. Ensure accurate specifications reach your entire supply chain.
Wholesalers
Centralise product catalogues from multiple suppliers. Share curated selections with your dealer network effortlessly.
Distributors
Streamline product information across brands and categories. Deliver consistent data to all your sales channels.
Retailers
Access supplier catalogues instantly. Keep your product listings accurate and up-to-date across all platforms.
Problems we solve
If you're struggling with any of these, productrue can help.
Before
After
What's included
Core platform free. Add modules when you need them.
Core Platform
Always included
- Product database with custom schemas
- Catalogue builder
- Basic pricing rules
- Dealer portal (read-only)
- Media library
- CSV import/export
Optional Modules
Add when ready
- Orders+ — Full order management
- Inventory+ — Multi-warehouse stock
- CRM — Customer relationships (coming soon)
Marketplace Add-ons
Connect your channels
- Etsy integration
- Amazon integration
- Shopify (coming soon)
- WooCommerce (coming soon)
Supercharged with AI
Save hours with intelligent automation. Let AI handle the tedious work while you focus on growing your business.
Schema from Excel
Upload your existing Excel files and let AI analyse your data structure. It automatically creates the perfect product schema with appropriate field types, validation rules, and groupings.
AI Image Processing
Transform product photos instantly. Remove backgrounds, enhance quality, and create professional-looking images — all with a single click.
AI Translation
Expand to new markets effortlessly. Translate product titles and descriptions into multiple languages while preserving your brand voice.
See it in action
Built for real-world product management workflows.
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Product Management
Flexible schemas, custom attributes, and powerful filtering. Manage thousands of products with ease.
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Price Lists
Create multiple price lists for different customer groups. Set dealer-specific pricing with automatic calculations.
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Order Processing
Receive and manage orders from your dealer network. Track order status and fulfilment in real-time.
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Inventory Control
Multi-warehouse stock management with real-time visibility. Set alerts and automate reorder points.
Start managing products the right way
Free to start. No credit card required.